Specialist

Dataro

Predictive AI that tells fundraisers which donors to ask, when and how.

Visit site ↗Pricing ↗

Solid optionRespected donor prediction tool, but only right for orgs with enough donor data and budget.

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Price

From US$15,000/year (Essentials) plus US$0.10 per active donor

Nonprofit offer

None found

Available in

🌍Anywhere

Suits

Medium · Large

Great for

Mid-sized and large fundraising teams with thousands of active donors and a CRM
Organisations running direct mail, email, phone and SMS appeals
Built specifically for fundraising
Uses your own data, not generic models
Used by large international charities (reported)

Watch out for

Small charities with a few hundred donors
Organisations with messy or incomplete donor data
Anyone looking for a free or low-cost tool
Expensive for small organisations
Needs clean data and a supported CRM
Pricing is not public

Problems it solves

“We send the same appeal to everyone and the response rate is poor”“I don't know which donors are about to stop giving”“I want to know which donors might give a bigger gift”“Our fundraising team needs smarter segments for our direct mail appeal”“We have lots of donor data in our CRM and can't use it properly”

About Dataro+

Dataro connects to your donor database (CRM) and uses your own donor history to predict who is likely to give, who might lapse and which channel to use. It is built for fundraising teams running large appeals to many donors, particularly in Australia, the UK and the US. It is a paid, enterprise-style service rather than a small-charity tool.

Pricing: Quote only. Third-party directories report pricing from about US$15,000 a year for Essentials plus a per-donor fee, but Dataro does not publish prices on its homepage.

Key features+

Donor propensity and churn predictionsAudience selection for appealsChannel recommendations (mail, email, phone, SMS)Reporting and benchmarkingWorks on top of your existing CRM

Works with (1)+

Common nonprofit CRMs (list on Dataro's integrations page)

AI features+

The product is predictive AI and machine learning models trained on each organisation's own donor history.

Data & privacy+

Dataro's site references SOC 2 compliance and GDPR and data protection pages; a third-party directory says it holds SOC 2 Type 2 and is GDPR compliant. Data hosting regions and exactly how customer data is used to train models were not stated on the page read. Ask Dataro for its data processing terms before sharing donor data.

How sure are we?+

The vendor's pages couldn't be fully checked. Treat details as a starting point and confirm with the vendor. Prices and nonprofit programs change often, so check with Dataro before you commit. Rankings on Nonprofit Tools are never for sale.

Sources · last checked 2026-10-05