Nonprofit Tools
EmailOctopusvsKit

EmailOctopus vs Kit for nonprofits

Choose EmailOctopus if…

Small and medium charities wanting a cheap, simple Mailchimp alternative

Not ideal for: Teams needing advanced automation or built-in CRM

Choose Kit if…

Small organisations run by one or two people who publish regularly

Not ideal for: Teams that need donor management or event ticketing

EmailOctopusKit
Our rating●●●●○●●●○○
PriceFree plan · paid from US$9/monthFree plan · paid from US$33/month (Creator, billed annually)
Nonprofit offer20% lifetime discount for qualifying nonprofits and charities.None found
TypeSpecialistSpecialist
SuitsVolunteer-run, Small, MediumVolunteer-run, Small
Available in🌍 Anywhere🌍 Anywhere
Strengths
  • Very low price
  • Generous free plan
  • 20% lifetime nonprofit discount
  • Generous free plan for big lists
  • Very strong automations for its price
  • Easy to sell products or run a paid newsletter
Watch out for
  • Fewer features than the big platforms
  • Limited design flexibility
  • Support is mostly email
  • Aimed at creators, not charities
  • No published nonprofit discount
  • Paid plans cost more than rivals at the same list size
Key features
  • Drag-and-drop editor
  • Automations
  • Signup forms
  • Visual automations
  • Landing pages and forms
  • Email broadcasts and sequences

Our ratings: EmailOctopus: Low-cost, easy email with a decent free plan and nonprofit discount, though lighter on features. Kit: Generous free plan and good automation, but built for creators and has no nonprofit discount.

General information, not professional advice. Prices and nonprofit offers change and our research is AI-assisted, so confirm with the vendor before you buy. Names and logos belong to their owners. Full disclaimer

Still deciding? Ask your AI

Opens with this shortlist ready, so your assistant can help you decide.

More comparisons

Personalised updates for your nonprofit

Tools and free offers that apply to your country and size, plus a heads-up when prices change. No spam.