Specialist

Kit

Creator-focused email with a free plan to 10,000 subscribers; no nonprofit discount.

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Solid optionGenerous free plan and good automation, but built for creators and has no nonprofit discount.

See how Kit fits your setup. Add the tools you already use.

Price

Free plan · paid from US$33/month (Creator, billed annually)

Nonprofit offer

None found

Available in

🌍Anywhere

Suits

Volunteer-run · Small

Great for

Small organisations run by one or two people who publish regularly
Nonprofits selling courses, workshops or digital resources
Generous free plan for big lists
Very strong automations for its price
Easy to sell products or run a paid newsletter

Watch out for

Teams that need donor management or event ticketing
Organisations seeking a published nonprofit discount
Aimed at creators, not charities
No published nonprofit discount
Paid plans cost more than rivals at the same list size

Problems it solves

“I run a small charity and want a free email tool that handles thousands of subscribers”“We sell online courses to fund our work and need email as well”“I want to send an automatic series of emails to new supporters”“We are a one-person nonprofit and need something simple”“How do I send a newsletter without paying monthly”

About Kit+

Kit, formerly ConvertKit, is an email platform designed for creators, writers and course sellers. It offers landing pages, forms, automations and the ability to sell digital products or paid newsletters. It is a reasonable option for a nonprofit with a founder-led or educator-style audience, but it is not aimed at charities and has no published nonprofit discount.

Pricing: Free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Creator plan is US$33/month for 1,000 subscribers (US$390 billed yearly); Pro is US$66/month. Pricing rises with subscriber count.

Key features+

Visual automationsLanding pages and formsEmail broadcasts and sequencesSell digital products and paid newslettersTagging and segmentationSubscriber engagement scoring (Pro)

Works with (5)+

WordPressShopify

ZapierTeachable

Stripe

AI features+

Kit AI writing assistance and an MCP connection for AI tools.

Data & privacy+

US-based. GDPR and data hosting statements were not confirmed during this research.

How sure are we?+

Partly confirmed on the vendor's pages; some details from reputable secondary sources. Prices and nonprofit programs change often, so check with Kit before you commit. Rankings on Nonprofit Tools are never for sale.

Sources · last checked 2026-10-05