Hootsuite vs Metricool for nonprofits

Choose Hootsuite if…

Medium nonprofits with several staff managing many accounts

Not ideal for: Very small teams or volunteers on a free budget

Choose Metricool if…

Small nonprofits that want analytics as well as scheduling

Not ideal for: Teams needing a deep shared inbox

	Hootsuite	Metricool
Our rating	●●●○○	●●●●○
Price	From US$99/user/month	Free plan · paid from US$20/month (Starter; about €16)
Nonprofit offer	HootGiving: up to 60% off Standard, Professional and Advanced plans (for example Standard at US$39 per user a month).	Eligible nonprofits get a special discount; the percentage is not published.
Type	Specialist	Specialist
Suits	Small, Medium, Large	Volunteer-run, Small, Medium
Available in	🌍 Anywhere	🌍 Anywhere
Strengths	Deep feature set Strong nonprofit programme Good for teams with several people	Generous free plan Strong analytics Euro pricing
Watch out for	Expensive per user without the discount No free plan Interface can feel heavy for beginners	Nonprofit rate is not published Some networks limited on the free plan
Key features	Multi-network scheduling Unified social inbox Social listening and monitoring	Scheduling Analytics across networks and ads Competitor analysis

Our ratings: Hootsuite: Established platform with a large HootGiving discount, but expensive without it. Metricool: Good-value scheduling and analytics with a free plan and nonprofit discount.

General information, not professional advice. Prices and nonprofit offers change and our research is AI-assisted, so confirm with the vendor before you buy. Names and logos belong to their owners. Full disclaimer

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