Nonprofit Tools
Meta Business SuitevsMetricool

Meta Business Suite vs Metricool for nonprofits

Choose Meta Business Suite if…

Nonprofits that mostly use Facebook and Instagram

Not ideal for: Organisations posting to many networks

Choose Metricool if…

Small nonprofits that want analytics as well as scheduling

Not ideal for: Teams needing a deep shared inbox

Meta Business SuiteMetricool
Our rating●●●●○●●●●○
PriceFreeFree plan · paid from US$20/month (Starter; about €16)
Nonprofit offerNone foundEligible nonprofits get a special discount; the percentage is not published.
TypeFree toolSpecialist
SuitsVolunteer-run, Small, Medium, LargeVolunteer-run, Small, Medium
Available in🌍 Anywhere🌍 Anywhere
Strengths
  • Free
  • Native access to the latest Facebook and Instagram features
  • No extra login
  • Generous free plan
  • Strong analytics
  • Euro pricing
Watch out for
  • Facebook and Instagram only
  • Interface changes often
  • Limited collaboration and reporting
  • Nonprofit rate is not published
  • Some networks limited on the free plan
Key features
  • Schedule posts, reels and stories
  • Unified inbox for Facebook and Instagram
  • Insights
  • Scheduling
  • Analytics across networks and ads
  • Competitor analysis

Our ratings: Meta Business Suite: Free and sufficient if you only use Facebook and Instagram. Metricool: Good-value scheduling and analytics with a free plan and nonprofit discount.

General information, not professional advice. Prices and nonprofit offers change and our research is AI-assisted, so confirm with the vendor before you buy. Names and logos belong to their owners. Full disclaimer

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