Nonprofit Tools
Neon CRMvsVirtuous

Neon CRM vs Virtuous for nonprofits

Choose Neon CRM if…

Membership-based nonprofits

Not ideal for: Very small organisations that only need a basic donor list

Choose Virtuous if…

Growth-focused fundraising teams in the US

Not ideal for: Very small organisations with limited budgets

Neon CRMVirtuous
Our rating●●●●○●●●●○
PriceFrom US$99/monthQuote only
Nonprofit offerNone foundNone found
TypeAll-in-oneAll-in-one
SuitsSmall, Medium, LargeMedium, Large
Available in🇺🇸 🇨🇦 United States and Canada onlyBuilt for US and Canadian nonprofits only🌍 Anywhere
Strengths
  • Pricing scales with revenue, not database size
  • Unlimited users
  • Strong membership and event tools
  • Unlimited users
  • Strong automation and journeys
  • AI tools for major gifts and analytics
Watch out for
  • Add-ons increase cost
  • Official pricing page could not be verified
  • Regional and Gift Aid support not confirmed
  • Quote-only pricing
  • Multiple add-on products
  • Likely too costly for micro organisations
Key features
  • Donor and member management
  • Event management
  • Online giving and campaigns
  • Donor management
  • Marketing automation
  • Events

Our ratings: Neon CRM: Well-regarded all-in-one CRM for donors, members, events and volunteers, but add-ons raise the cost. Virtuous: Modern donor CRM with strong automation and insights, but quote-only pricing suits mid-sized teams.

General information, not professional advice. Prices and nonprofit offers change and our research is AI-assisted, so confirm with the vendor before you buy. Names and logos belong to their owners. Full disclaimer

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