All-in-one

Virtuous

Modern donor CRM with marketing automation and AI-powered giving insights.

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Strong choiceModern donor CRM with strong automation and insights, but quote-only pricing suits mid-sized teams.

See how Virtuous fits your setup. Add the tools you already use.

Price

Quote only

Nonprofit offer

None found

Available in

🌍Anywhere

Suits

Medium · Large

Great for

Growth-focused fundraising teams in the US
Organisations that want marketing automation inside their CRM
Unlimited users
Strong automation and journeys
AI tools for major gifts and analytics

Watch out for

Very small organisations with limited budgets
Organisations outside the US (regional support not confirmed)
Quote-only pricing
Multiple add-on products
Likely too costly for micro organisations

Problems it solves

“We want to automate follow-ups with donors but we do it by hand”“Our team has no idea which donors to call first”“We want one platform for donor data, email and online giving”“Our donors do not get timely thank-yous”“We need to know who might give a major gift”

About Virtuous+

Virtuous is a donor CRM and marketing automation platform with unlimited users. Separate modules add online giving (Raise), AI major gift assistance (Momentum), AI donor analytics (Insights) and volunteer management. Pricing is custom and tiered by fundraising revenue.

Pricing: Quote only. The platform tier is for organisations raising up to US$5 million a year; Enterprise is for above that. Raise, Momentum, Insights, Analytics and Volunteer are priced separately.

Key features+

Donor managementMarketing automationEventsWorkflow automationApp marketplaceUnlimited usersOptional online giving, AI major gifts and volunteer modules

Works with (1)+

App marketplace integrations

AI features+

Momentum (AI major gifts assistant) and Insights (AI donor analytics and predictions) are available as separate products.

Data & privacy+

Not stated on the pricing page.

How sure are we?+

Partly confirmed on the vendor's pages; some details from reputable secondary sources. Prices and nonprofit programs change often, so check with Virtuous before you commit. Rankings on Nonprofit Tools are never for sale.

Sources · last checked 2026-10-02