Nonprofit Tools
Salesforce Nonprofit CloudvsVirtuous

Salesforce Nonprofit Cloud vs Virtuous for nonprofits

Choose Salesforce Nonprofit Cloud if…

Medium to large organisations with a dedicated Salesforce administrator or implementation partner

Not ideal for: Small teams with no technical help and no budget for set-up

Choose Virtuous if…

Growth-focused fundraising teams in the US

Not ideal for: Very small organisations with limited budgets

Salesforce Nonprofit CloudVirtuous
Our rating●●●●○●●●●○
PriceFrom US$70/user/monthQuote only
Nonprofit offerEligible nonprofits receive 10 Nonprofit Cloud Core licences at no cost (Power of Us programme), with reduced rates for additional licences.None found
TypeAll-in-oneAll-in-one
SuitsSmall, Medium, LargeMedium, Large
Available in🌍 Anywhere🌍 Anywhere
Strengths
  • 10 free licences for eligible nonprofits
  • Extremely flexible and scalable
  • Large community of consultants and nonprofit user groups
  • Unlimited users
  • Strong automation and journeys
  • AI tools for major gifts and analytics
Watch out for
  • Usually needs a consultant or administrator
  • Set-up and customisation costs can exceed licence costs
  • More complex than purpose-built small-charity CRMs
  • Quote-only pricing
  • Multiple add-on products
  • Likely too costly for micro organisations
Key features
  • Donor and constituent management
  • Fundraising and grant-making tools
  • Programme and outcome tracking
  • Donor management
  • Marketing automation
  • Events

Our ratings: Salesforce Nonprofit Cloud: Powerful and widely used with 10 free licences, but usually needs a consultant to set up well. Virtuous: Modern donor CRM with strong automation and insights, but quote-only pricing suits mid-sized teams.

General information, not professional advice. Prices and nonprofit offers change and our research is AI-assisted, so confirm with the vendor before you buy. Names and logos belong to their owners. Full disclaimer

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