All-in-oneNonprofit offer

Mailchimp

The best-known email platform, with a small free plan and a 15% nonprofit discount.

Visit site ↗Pricing ↗

Proceed with cautionSteep, contact-based price rises and declining value make it a poor choice for nonprofits now.

See how Mailchimp fits your setup. Add the tools you already use.

Price

Free plan · paid from US$13/month

Nonprofit offer

Yes

Available in

🌍Anywhere

Suits

Volunteer-run · Small · Medium · Large

15% off Essentials, Standard and Premium plans for nonprofits and charities (the official page does not limit this to the US).

Sign up for a free account, then contact Mailchimp's Billing team with your username and a link to your organisation's website. Request the discount before upgrading; US organisations may be asked for a 501(c)(3) letter and others for a link to their website, and extra documents may be requested.

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Great for

Small to mid-sized organisations that want a familiar tool with lots of templates and integrations
Teams that already use Mailchimp-compatible donation or CRM tools
Huge library of templates and integrations
Familiar to many volunteers and board members
Can be set up in an afternoon
Nonprofit discount available worldwide on request

Watch out for

Organisations with large lists on a tight budget, because the cost per contact is high compared with newer tools
Teams who want a generous free plan
Price rises quickly with the number of contacts
Free plan is now very small
Discount is manual and must be requested before upgrading
Unsubscribed contacts can still count towards your bill unless archived

Problems it solves

“We need to send a monthly newsletter to our supporters but have no idea where to start”“Our email list is on a spreadsheet and we want to send it properly”“Mailchimp is getting too expensive for our charity”“Do charities get a discount on Mailchimp”“How do I send a thank-you email automatically after someone donates”“We need an easy way to design a newsletter without a designer”“How do I stop our emails going to spam”

About Mailchimp+

Mailchimp is a widely used email marketing platform that also offers landing pages, simple websites, forms, automations and basic CRM tools. It has a very limited free plan and paid plans that rise steeply as your contact list grows. Verified nonprofits and charities can request a 15% discount on paid plans.

Pricing: Free plan covers up to 250 contacts and 500 sends a month (250 a day). Paid plans (Essentials, Standard, Premium) are priced by contact count; US$13/month is the Essentials price at 500 contacts as reported by third-party pricing guides (Mailchimp's own page showed Australian dollars when checked). Prices are shown in your local currency.

Key features+

Drag-and-drop email builder and templatesAutomations and welcome journeysSignup forms and landing pagesAudience segmentation and taggingReports and A/B testingFree plan for up to 250 contacts

Works with (7)+

CanvaShopify

WordPress

Zapier

Stripe

Salesforce Nonprofit CloudFacebook

AI features+

Generative AI writing and design tools are included on paid plans (Standard and above get the fuller set).

Data & privacy+

Owned by Intuit and US-based. Mailchimp advertises GDPR tools and data processing terms, but data hosting location was not confirmed during this research, so check it against your own data protection requirements.

How sure are we?+

Partly confirmed on the vendor's pages; some details from reputable secondary sources. Prices and nonprofit programs change often, so check with Mailchimp before you commit. Rankings on Nonprofit Tools are never for sale.

Sources · last checked 2026-10-02