SpecialistNonprofit offer

WhatsApp Business

Free business app for chatting with supporters on WhatsApp, plus a paid platform.

Visit site ↗Pricing ↗

Top pickThe most common way to reach supporters in many regions, and free to start.

See how WhatsApp Business fits your setup. Add the tools you already use.

Price

Free plan available

Nonprofit offer

Yes

Available in

🌍Anywhere

Suits

Volunteer-run · Small · Medium · Large

Eligible community non-profits keep free service messages beyond the 1,000-a-month free tier on the WhatsApp Business Platform until 31 December 2027; the Business app is free for everyone.

Meta's page does not describe an application step. Ask your WhatsApp Business provider or Meta whether your organisation counts as an eligible community non-profit.

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Great for

Organisations whose communities already use WhatsApp, especially outside the US
Small teams who want a free shared business number with quick replies
Community groups and migrant or refugee services where WhatsApp is the main channel
Free to start and widely used worldwide
Most supporters already have the app
Eligible non-profits get free service messages on the platform until the end of 2027

Watch out for

Organisations that must keep sensitive client details off big-tech platforms
Teams that need a shared inbox with many agents without paying for a provider
Organisations whose audience does not use WhatsApp
Template messages need prior opt-in and approval
Meta's non-profit rule covers community non-profits (for example in public health, crisis response, disaster relief and civic engagement), not every charity
Tied to Meta's rules, which change

Problems it solves

“Our clients all use WhatsApp and I want a proper number for the charity”“I'm answering supporter messages from my own phone and it's a mess”“How do I send updates to volunteers on WhatsApp without breaking the rules”“Can we get a chatbot on WhatsApp for common questions”“I need to reach people overseas who don't use SMS”“What does WhatsApp cost for a nonprofit”

About WhatsApp Business+

WhatsApp Business is made for organisations that already talk to supporters, clients or volunteers on WhatsApp. The free Business app adds a profile, quick replies, greeting messages, broadcast lists and linked devices. Larger or automated use goes through the WhatsApp Business Platform, which charges per delivered message. From 1 October 2026 Meta keeps service messages free for eligible community non-profits.

Pricing: The WhatsApp Business app is free. The Business Platform (for automation, bots and bulk sending through a provider) is charged per delivered template message since 1 July 2025: marketing templates are always charged, utility and authentication templates are charged outside an open customer-service window, and replies within the 24-hour window are free. Rates differ by recipient country. From 1 October 2026 service messages are charged after 1,000 free a month per number, except for eligible governments and community non-profits.

Key features+

Business profile with opening hours and linksQuick replies and greeting or away messagesBroadcast lists and labelsLinked devices for shared usePlatform: templates, bots and shared inbox through a provider

Works with (3)+

Provider platforms such as Twilio

HubSpot

Zapier

AI features+

The platform supports chatbots built by providers; the app has no built-in AI that I confirmed.

Data & privacy+

Personal chats are end-to-end encrypted. Messages sent through a provider on the Business Platform may be stored by that provider, so check your provider's terms before sending sensitive details.

How sure are we?+

Partly confirmed on the vendor's pages; some details from reputable secondary sources. Prices and nonprofit programs change often, so check with WhatsApp Business before you commit. Rankings on Nonprofit Tools are never for sale.

Sources · last checked 2026-10-02