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All-in-one

Wild Apricot

Membership database, events, email and website in one, priced by contact numbers.

Solid optionGood for membership organisations, but not designed for donor management and costs rise with contacts.
See how Wild Apricot fits your setup. Add the tools you already use.

Price

From US$66/month

Nonprofit offer

None found

Available in

🌍Anywhere

Suits

Volunteer-run · Small · Medium

Great for

  • Clubs, associations and small charities that run memberships and events
  • Organisations that want a website, database and payments in one login
  • Covers membership, events, website and email in a single subscription
  • Free trial of 60 days and onboarding coaching
  • Works with Stripe or PayPal outside the US and Canada

Watch out for

  • Fundraising teams needing donor-focused tools such as moves management and Gift Aid
  • Organisations with large contact lists on a tight budget
  • Not designed for donor management or Gift Aid
  • Costs rise quickly as contact numbers grow
  • Third-party reports say prices have risen since Personify acquired it in 2017

Problems it solves

About Wild Apricot+

Wild Apricot (now part of Personify) is an all-in-one membership platform for clubs, associations, chambers of commerce and charities. It combines a member database, event registration, email, payments, a drag-and-drop website builder and an online shop. It suits organisations whose main income is memberships and event fees rather than major gifts.

Pricing: Price scales by contact count (100, 250, 500, 2,000, 5,000, 15,000 and 50,000 tiers). For 100 contacts: US$66/month on monthly billing, US$59.40/month on a one-year plan and US$56.10/month on a two-year plan. All prices are in USD. 60-day free trial with no card needed. No set-up, per-transaction or cancellation fees were stated, although a third-party report says using an outside payment gateway such as Stripe or PayPal can add a servicing fee; check this before signing up. A nonprofit discount was not mentioned on the pricing page.

Key features+
Member database with automated renewalsEvent registration and paymentsEmail templates and segmentationDrag-and-drop website builderOnline storeAdmin and member mobile apps
Works with (3)+
1,600+ apps via APIStripePayPal
Data & privacy+

Not stated on the pages reviewed. Stripe and PayPal checkout support Strong Customer Authentication according to Wild Apricot help pages.

How sure are we?+

Partly confirmed on the vendor's pages; some details from reputable secondary sources. Prices and nonprofit programs change often, so check with Wild Apricot before you commit. Rankings on Nonprofit Tools are never for sale.

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