
Wild Apricot
Membership database, events, email and website in one, priced by contact numbers.
Price
Nonprofit offer
Available in
Suits
Great for
- Clubs, associations and small charities that run memberships and events
- Organisations that want a website, database and payments in one login
- Covers membership, events, website and email in a single subscription
- Free trial of 60 days and onboarding coaching
- Works with Stripe or PayPal outside the US and Canada
Watch out for
- Fundraising teams needing donor-focused tools such as moves management and Gift Aid
- Organisations with large contact lists on a tight budget
- Not designed for donor management or Gift Aid
- Costs rise quickly as contact numbers grow
- Third-party reports say prices have risen since Personify acquired it in 2017
Problems it solves
About Wild Apricot+
Wild Apricot (now part of Personify) is an all-in-one membership platform for clubs, associations, chambers of commerce and charities. It combines a member database, event registration, email, payments, a drag-and-drop website builder and an online shop. It suits organisations whose main income is memberships and event fees rather than major gifts.
Pricing: Price scales by contact count (100, 250, 500, 2,000, 5,000, 15,000 and 50,000 tiers). For 100 contacts: US$66/month on monthly billing, US$59.40/month on a one-year plan and US$56.10/month on a two-year plan. All prices are in USD. 60-day free trial with no card needed. No set-up, per-transaction or cancellation fees were stated, although a third-party report says using an outside payment gateway such as Stripe or PayPal can add a servicing fee; check this before signing up. A nonprofit discount was not mentioned on the pricing page.
Key features+
Works with (3)+
Data & privacy+
Not stated on the pages reviewed. Stripe and PayPal checkout support Strong Customer Authentication according to Wild Apricot help pages.
How sure are we?+
Partly confirmed on the vendor's pages; some details from reputable secondary sources. Prices and nonprofit programs change often, so check with Wild Apricot before you commit. Rankings on Nonprofit Tools are never for sale.
Sources · last checked 2026-10-02
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